La idea de la utilización del wi-fi en los vuelos puede ser genial. Pero la realidad es que nadie o mejor dicho casi nadie está dispuesto por pagar por el. La conexión es lenta y de poco confiar y a pesar de las estrictas reglas que hay con respecto a dispositivos electrónicos en los aires, muchos pasajeros utilizan su servicio de Internet en los teléfonos. Y muy pocas son las veces que uno enciende la laptop y ve que el wi-fi que se ofrece es gratuito. Entonces ¿cuál es el futuro del wi-fi en los vuelos?

wifi-a-bordo1_800x535

Es muy incierto de hecho. Según varios artículos que puede leer, sólo el 10 % de los pasajeros están dispuestos a pagar por w-ifi en el vuelo, lo que puede generar una pérdida de dinero en cuanto a los gastos de instalación que se requieren para poder tener Internet en las alturas. Los pasajeros que lo utilizan son los que la empresa les paga el gasto, pero en la mayoría de los casos no es así.

El pasado 9 de mayo, la Comisión de Comunicación Federal de América anunció que quiere expandir el monto del espectro electromagnético disponible para la conexión wi-fi en los vuelos (los vuelos internacionales usan satélites, no redes de aire a tierra, ya que estas no pueden operar sobre el agua). Estas parecen ser muy buenas noticias para un servicio de wi-fi más rápido y más confiable. Estos cambios son la única manera de que este servicio siga vivo, desde mi punto de vista.

Sin embargo la decisión de poder llegar a mejorar el servicio de wi-fi no es enteramente para que el pasajero pueda mantenerse comunicado sino para que la aerolínea pueda vender más de sus productos, ya sea vender entretenimiento a bordo, comida y bebida, paquetes de hotel, deportes, tickets de conciertos, restaurantes y reservas de teatro. En el avión se tiene un mercado captivo con tecnología sofisticada en donde se le puede vender a los pasajeros, productos de muchas maneras.

Si las mejoras en el servicio de wi-fi continúan y se vuelve gratuito, será una herramienta ideal para vender productos a los pasajeros, por eso el futuro es bastante predecible.

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