Desde hace unos años, el elegir las vacaciones o escapaditas turísticas ya no se ciñe a un folleto con una bella foto, un itinerario repetido en uno u otra agencia, o algún destino que se haya hecho famoso. La demanda por “vivencias” y “experiencias” se ha ido acrecentando, lo que ha hecho surgir paralelamente a especialistas en un tema específico para atender esa creciente demanda y ofertar no sólo un programa para conocer un lugar o disfrutar del tiempo libre, también pueden organizar actividades para cumplir alguna meta, sueño y hasta una fantasía personal!!

Hay un ejemplo muy claro que se ha dado como tendencia en nuestra región; como el Turismo Religioso. Para este segmento tan importante no existen temporadas, ni idioma, ni cultura que lo limite, fideliza de manera importante al viajero con el destino turístico, por lo cual lo repite y por supuesto lo recomienda. De acuerdo con World Religious Travel Association, este segmento moviliza cerca de 330 millones de personas en el mundo con impacto de 18.000 millones de dólares al año.

Los peregrinos se mueven en grupos, invierten varios días en su visita y por ello contratan planes todo incluido. Los que son más jóvenes buscan experiencias que incluyan esfuerzo físico, como las caminatas, que lo toman como penitencias u ofrendas; a diferencia de los turistas con edad más avanzada, quienes prefieren una experiencia más espiritual. Contratan guías que transmitan a través de su conocimiento la experiencia religiosa que el turista busca, no sólo es historia, geografía o buenos modales con el turista, es la suma de todo!!

México, Colombia y Argentina, lideran el turismo religioso en Latinoamérica. La “Villa de Guadalupe” en Ciudad de México, que alberga a la Basílica de la Virgen de Guadalupe; recibe más turistas y peregrinos que el mismo Vaticano, como santuario religioso más visitado del mundo. Hay además movilizaciones importantes también en Brasil, Ecuador y Venezuela; quienes reciben peregrinos como turistas en fechas importantes de cada país.

Según la organización Mundial del turismo, La OMT, el movimiento de turistas creció a nivel global en un 4.4% a pesar de las crisis, aumento del dólar, guerras y demás acontecimientos internacionales, y parte de esta movilización está orientada a las “nuevas alternativas” a la hora de hacer turismo.

Así que si todavía no ha experimentado el Turismo Religioso, le invitamos a que sea parte de esta experiencia que no sólo reconfortará su mente y cuerpo, sino que además le reanimará el espíritu y recargará sus baterías.


Foto: Mayed Nazzoure

Carla Galindez

StoryTeller / CEO

Destinos y Negocios

Eventos, Incentivos y Turismo Temático

RRPP Y Representaciones Comerciales

México, Centro y Sudamérica

Twitter: @DestiNegocios

Instagram: DestinosyNegocios.Latam



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