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Margarita lo tiene todo: paradisíacas playas, cálidos pueblitos, deliciosa gastronomía, majestuosos miradores, eventos para cada día del año y gente que sigue apostando por hacer de esta isla, el destino turístico número 1 de Venezuela. La Red Neoespartana de Turismo e Innovación Social (Rednetur), es una de esas organizaciones insulares que promueven la consolidación de la también denominada Perla del Caribe, como una parada turística sostenible con imagen y marca definida en el contexto de la identidad regional.

De esta manera lo dio a conocer Mayra Rivero, presidenta de Rednetur, quien señaló que desde la organización que preside, acompañan a los emprendedores de la entidad venezolana en las ideas y aportes que poseen para generar cambios requeridos por la sociedad, bien sea en el sector turístico, artesanal o artístico.

“Somos un red constituida hace 4 años por un grupo de profesores de la Universidad de Oriente en Nueva Esparta. Nacimos como una iniciativa para propiciar acercamientos entre todos y cada uno de los actores, que desean seguir apostando por el desarrollo local basado en la innovación social. El nacimiento de Rednetur ocurrió porque nos dimos cuenta que en la Isla se estaban realizando interesantes actividades, pero de una manera dispersa, cada uno por su lado. Por ello decidimos crear esta organización que integrara a esos actores, buscando un concepto que pudiera movilizar esas conexiones para lograr transformaciones en el plano individual y también colectivo”, explica.

Dicha organización promotora del desarrollo sostenible en la Perla del Caribe, apunta en la actualidad a empoderar a estos emprendedores en alianza con la Fundación Concorde, con el objetivo de mejorar la propuesta turística en la región. Según Rivero, en este momento se encuentran en un proceso de reinvención con el objetivo de crear nexos entre un sector y otro, por ejemplo, entre la Academia y la comunidad de emprendedores, para así generar nuevas interacciones que eleven ese potencial.

“Cada fin de semana se están abriendo nuevas ferias en Margarita y esto ocurre porque los emprendedores están tomando las calles y están mostrando su talento, su creatividad. Sin embargo, hay que acompañarlos en esa labor que realizan y no dejarlos solos. Por este motivo es importante la creación de un observatorio donde se pueda monitorear y realizar un seguimiento sobre su participación”, puntualiza Rivero.

imagen1

El emprendimiento como cambio

Para la presidenta de Rednetur, durante el nacimiento del emprendimiento existe muchísima creatividad y empuje, pero en el 3er año se genera un declive, situación que obliga a muchos a desistir. No obstante, recomienda ante este escenario aprovechar esa sinergia maravillosa que tienen los actores que hacen vida y están inmersos en la actividad turística, cultural, musical y artesanal, para transformarla desde el principio y generar nuevas alianzas y cambios positivos.

“Hay muchas iniciativas positivas como Margarita Gastronómica, que han impulsado todo lo que tiene que ver con el sector de la gastronomía y han rescatado la utilización de ingredientes como el ají, el chipi chipi o la berenjena. Ellos son un ejemplo de emprendimiento en Nueva Esparta. La labor que efectúan atrae a propios y visitantes, y los invita a conocer la región desde otro punto de vista, más allá que el de sus playas. En este momento, hay una energía diferente que está posicionando a Margarita como destino turístico y gastronómico, y eso hay que aprovecharlo y multiplicarlo en el resto del país”, dijo.

De acuerdo a Rivero, más allá de las organizaciones académicas y los movimientos sociales que hacen posible esas interacciones, hacen faltan crear nuevos centros de formación de emprendedores partiendo desde las políticas públicas, que a su vez permitan ajustarse y ver al sector emprendimiento como una fuerza de desarrollo.

“Hay que lograr que las personas se conviertan de emprendedores a empresarios, y eso debemos incentivarlo desde nuestras vitrinas. El momento de emprender es ahora; de cambiar, es ahora; de apoyar a los nuevos talentos, es ahora. Salgamos de esa nube gris de pesimismo y quejas, y busquemos nuevas alternativas que nos permita ser felices y hacer felices a los demás. Hay un mundo de nuevas oportunidades en Venezuela y de nosotros depende cambiarle el rostro al país. No hay que esperar que la situación cambie, hay que hacerlo ahora. El momento es ahora. La experiencia nos lo ha dicho y es que desde el presente vamos a forjar el futuro”, destaca la presidenta de Rednetur.

Entre los principios que rigen a la Red Neoespartana de Turismo e Innovación Social, figuran el abocarse al estudio y la libre discusión de los problemas del sector turismo neoespartano, donde el trabajo colectivo se traduzca en beneficios con iniciativa y responsabilidad social; ser miembro activo y participativo en la tarea de crear una fuerza integradora que aporte recursos, innovación, tecnología, información y conocimientos en el sector turismo; lograr el desarrollo de la capacidad innovadora para generar una cultura emprendedora que dé respuestas a las necesidades del Estado Nueva Esparta como destino turístico; contribuir a la realización de proyectos turísticos para el bienestar sostenible de Nueva Esparta y promover la sostenibilidad, el uso de la tecnología y la cooperación a fin de lograr un escenario de compromiso y convivencia organizacional en el turismo.

 

Por Joselina Rodríguez

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