RSJD

 

La experiencia de un viaje es algo inolvidable para toda persona. El cambiar su ambiente habitual, degustar nuevos sabores, descubrir nuevos lugares, conocer nuevas culturas y disfrutar de lugares espectaculares, es algo que está en la lista de pendientes de millones de personas; pero si estas vivencias fueran parte de una estrategia de fidelización, motivación o premio por un servicio profesional qué efecto tiene?

Los Incentivos corporativos se han mantenido en el tiempo ya que se ha probado que el combinar “Destinos y Negocios” es algo que valoran los integrantes de un equipo. Poder compartir con compañeros de trabajo, aprender sobre nuevos productos y servicios en un ambiente diferente, recibir sorpresas por parte de los líderes y hasta “limar asperezas” es lo que persigue una buena convención o viaje de incentivo corporativo.

Es por todas las características antes descritas que cada viaje debe ser mejor que el anterior. El profesional espera novedades, quiere admirarse y que se esmeren en atenderle; para que a su vez ellos puedan alimentar su motivación, sentir mayor sentido de pertenencia con la empresa y mantenerse en el tiempo con su marca.

En los últimos años se han destacado dos temas importantes: El ecoturismo, la aventura y las buenas prácticas en el desarrollo de las actividades: Integra al equipo con nuevas vivencias, los motiva a hacer acciones que en otro contexto no realizarían y además que se pueda demostrar que la empresa o marca es responsable con sus recursos y con el medio ambiente.

Los TOP 5 de los Viajes de Incentivos son:

  • El Destino: La preferencia son destinos de Sol y Playa, pero también se eligen lugares de gran interés turístico.
  • La Agenda: Mañana, tarde y noche de actividades, hay que mantener la motivación!!
  • Los Eventos: Los eventos temáticos con los que generan la mayor aceptación, una noche de despedida “normal” echará a perder todo el esfuerzo de los días anteriores.
  • Identificación con la marca: La presencia de la empresa y el objetivo que se persigue debe estar presente en la ropa, Souvenirs, banners, pendones, cartas de bienvenida en la habitación y hasta en el barco o avión!!
  • El Objetivo: Previamente de debe establecer la Misión del viaje, un objetivo claro asegurará parte del éxito de la actividad, un taller o una actividad outdoors es de las más elegidas.

Las consecuencias son innumerables: Fidelización con la empresa, un mejor “engranaje” del equipo, aclaratorias públicas, el compartir y conocer un nuevo lugar turístico (y luego repetirlo con la familia o sugerirlo a los amigos), llegar como “nuevo” a la oficina, comentando las nuevas vivencias….son algunos de los efectos positivos de estas movilizaciones, pero todo lo contrario en el caso de no cumplir las expectativas y objetivos trazados por la organización.

Es importante diseñar un “minuto a minuto” del viaje de incentivo o la convención; saber el perfil de los participantes, que experiencia en el destino sería el punto de asombro para cada uno; y así lograr el “Guaooooo!!!!” que se espera de cada evento.

 

Texto-Fotos: Carla Galindez

CEO

Destinos y Negocios

Eventos, Incentivos y Turismo Temático

RRPP Y Representaciones Comerciales

México, Centro y Sudamérica

Twitter: @DestiNegocios

Instagram: DestinosyNegocios.Latam

www.destinosynegocios.com.mx

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