ITB_2016_Meet_Logo

Del 9 al 13 de marzo, se celebrará la 50 edición de la ITB Berlín (Bolsa Internacional de Turismo de Berlín, por sus siglas en alemán), la feria de turismo más importante de esta metrópoli alemana, reconocida por ser una de las paradas turísticas culturales más importantes en el mundo, gracias a sus espectaculares e imponentes monumentos arquitectónicos, que atraen la atención de muchos amantes de los museos, bibliotecas, santuarios religiosos y demás tesoros artísticos e históricos.

Esta ceremonia a celebrarse en las instalaciones del recinto ferial de Berlín, reunirá en un mismo escenario de 150 mil metros cuadrados, a más de 10 mil expositores de más de 180 países de todo el mundo, entre ellos agencias de viajes, líneas aéreas, mayoristas turísticos, hoteles, resorts, cruceros, medios de comunicación y demás representantes del sector turismo. Todos y cada uno de ellos no sólo presentarán sus productos, servicios y novedades, sino también buscarán concretar importantes acuerdos comerciales, derivados de la industria del turismo que cada día está cobrando mayor fuerza.

De acuerdo al portal del evento, más del 40% de los participantes provienen del extranjero, atrayendo así una interesante cifra de más de 110 mil nuevos profesionales del turismo. Asimismo, resaltan que durante los últimos 50 años la ITB se ha convertido en la mayor feria de turismo del mundo, mostrando una visión global del mercado, que incluye productos y servicios de viajes, así como nuevas tendencias en cuanto a tecnología y economía se refiere.

A diferencia de otras ediciones, la de 2016 se efectuará bajo el tema “Viajes 4.0-La digitalización de la industria de viajes”, un espacio que mostrará al visitante los cambios tecnológicos que vive el sector turismo, donde el uso del internet, las redes y la robótica cumplen un papel fundamental. Áreas tales como el impacto que tienen los robots y otras innovaciones de alta tecnología en el futuro de la industria turística y hotelera, movilidad E-Bici, nuevos modelos de negocios en el mundo digital en cooperación con la Organización Mundial del Turismo, entre otros, serán abordadas en esta importante feria.

Un ejemplo de los pasos agigantados ocurridos en este sector, quedó demostrado recientemente con el Henn-na, un hotel japonés de 5 estrellas que recibe a sus huéspedes a través de unos robots recepcionistas, quienes además pueden cargar el equipaje y limpiar. ¿Maravilloso, no? Si deseas conocer más información de la 50 edición de la ITB Berlín deberás ingresar a http://www.itb-berlin.de/en/ (Por Joselina Rodríguez)

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